Marketers tell stories

OK, this is the last assignment of this MKT 412 at Elon.

The topic is all about Old Marketing VS New Marketing.

One of the new way of marketing is “telling a story.” In order to tell a story, the more and more marketers begin to act like “publisher.”

 

The case of dentist in Boston

 

As the clip video showed, one of the dentist in Boston stopped to advertise in yellow page.

Instead, she published her electric book on the internet for free. It caught the people’s interests, and those people visit her dentist when they actually get trouble with their teeth.

 

The case of Le Cache Premium Wine Cabinets

 

This company tells its organization’s story directly to customers. The way of telling stories has much variety, because of social mass medias such as facebook, twitter, blogger.

 

 

What those cases tell us??

 

These businesses could succeed without old way of marketing such as advertising, or marketing campaign. Instead, they promoted direct way of telling their own stories to people in this society. One of the ways is publishing its own media to the society. Another way is posting its story on the social media.

The key word here is “Telling a story.”

 

When I listened to Prof. Mc’s lecture on this topic, I was reminded of the theory by Seth. Gordin.

He is one of the most famous author of marketing books in these days. Actually I was attracted by him in Japan, and I decided to come to the United States to learn more about marketing. In fact, I posted the blog about him before. His book “all marketers are liar” is one of the best seller among the business society a couple years ago. “Tell a story” is really important in this era. People can easily spread their honest reflections on social media.

 

As the material by Prof. Mc say,

“Marketing is more than just advertising”

 

True marketers should not just appeal something to public, but they should tell their stories directly to customers, and keep relationships with them.

 

WWE

 

Ok, I would like to introduce my lovely loyalty brand, WWE!!!!!!!

 

I was attracted by it in Japan for ten years ago.

Recently I had lost the loyalty. However, since this is my last year in the United States, I just went to the WWE show three days ago.

 

AWESOME!!!!

I got the loyalty again. And this time I will not lose its loyalty.

WHY? Because I can still connect with WWE by website, or youtube.

I researched and I figured out that WWE, also its wreslers, have their own facebook account for fans. They try to update anything fun.

I learned a lot from this strategy.

 

Old way….

 

“one-way marketing” is really tough to find in this society…

Everyone knows the importance of social media…

For Wendy’s, which is next to the campus, I can advise them to appeal more on their concept in the mass media. I know they already have their own facebook accounts, but push more and more on their concept. So that college student can communicate more with Wendys.

 

Summary of EVERYTHING

 

Ok, this summary is not limited on this blog, but also my course activities of MKT412.

Most of the knowledge is still depending on historical authorities such as Kotler.

However, I think that Marketing is facing “Paradigm shift.”

 

Especially telling a story directly is possible because of the development of social media.

customers are also changed from what they were 10 years ago.

 

World is changing, and marketers should sense this change, and then cast the most appropriate way of their strategies.

Thank you for this semester.