The Application of Branding Theory

Personal Branding

Who Am I? How Much Am I Valuable?

As most of you are senior, we have to think about our careers in order to get best job positions in the future. One of the key to appeal ourselves is the personal branding. We can brand not only products but also ourselves to attract the companies. This time, I would like to talk about SWOT analysis.

 

 

 

 

 

 

 

 

 

SWOT (Strength, Weakness, Opportunity, Threat) of myself

In order to introduce me, I have to analyze myself. The SWOT analysis is one of the best tool to do it.

SWOT of Yuki Kondo as an employee

1)      Strength---language ability (business level of English and native level of Japanese)

            undergraduate level of business skills (BSBA at Elon University)

            entrepreneurial spirit (major subject in the United States)

            communication ability (wide range of age, nationality, personality)

            good smile (sometime “fake smile” maybe…)

 

2)      Weakness---face (seems to be angry all the time…)

          upset (easy to get upset…)

          hate the crowd (really hate to be violated my personal space)

 

3)      Opportunity---get a job position in the global companies

                        start up some project from nothing with Entrepreneurial skills

                        be used social party (I have a variety of interests such as jazz, sports etc)

 

4)      Threat---no needs of global business for Japanese companies (obviously it’s impossible)

               be suffered from different cultures (probably not, I have experiences)

              

 

These are my self-analysis based on SWOT. The way I can operate those is that I can overcome Threat by my Strength. I can also cover my Weakness by Opportunity. Actually this chart is really helpful when you make your resume or job applications, and I recommend you to do this by yourselves.

 

I would like to mention other ways of personal branding next time.