I
wrote about the application of the branding theory to personal branding before,
and I would like to write another application “differentiation” in this post.
Am I different?
Yeah,
everyone has a different personality and characteristics. There are no one who
are exactly identical to another (even the crones cannot be identical except
their appearances).
However,
how do we appeal our specialties or uniqueness to others, like job interviewer?
Signaling our
difference
Here
is some MBA knowledge, “Signaling” and “Asymmetric Information”.
Asymmetric
Information is the state of lack of information.
Signaling
is the way of representation.
For
example, when companies try to communicate their core value to customers, one
of the way of signaling is branding. Using the appropriate brand image, then
customers are able to know what the value is. Especially for the current
market, there are a lot of products and services. In this state, customers are
in the situation of Asymmetric information. So that companies should signal
their differences via branding activities.
How to apply
these theories to the personal branding?
For
the application of these theories, customers would be the members of human
resources, and companies would be the university students.
We,
as university students, try to signal our superiorities such as having a
business degree or MBA degree. People in charge of human resources can know who
is different, who has a potential to work.
Holding
MBA means not only having business knowledge but also having willing to work as
a business professional in the society.
Some
of the students at Elon join the business competition, that would means those
students have a potential to work aggressively.
Every
single activity will be one of our signals, and we try to tell those signals to
the people.
pics from
http://ord.yahoo.co.jp/o/image/SIG=11l9qrom3/EXP=1347945412;_ylc=X3IDMgRmc3QDMARpZHgDMARvaWQDQU5kOUdjUmJ4SHBreEFLR3dqSGtoVmpNZUd3TXFNOFpGV1VvQzJtMnFoQmlpZUtCY3ozM0FsNjdnZEFBVXl6Z2ZnBHADWkdsbVptVnlaVzUwYVdGMGFXOXVJR0oxYzJsdVpYTnoEcG9zAzEzBHNlYwNzaHcEc2xrA3Jy/*-http%3A//www.shireensmith.com/?p=66
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